Rover + The Wagmor K9 Casting Call

Amanda Hedlund | 22 May, 2020

            Rover + The Wagmor K9 Casting Call


COVID-19 has completely changed the landscape of fundraising as non-profits are forced to cancel critical events in the era of social distancing requirements. RoverWorks and The Wagmor is changing the format and providing much-needed entertainment for animal-lovers by raising funds in the first-ever, drive-thru casting call event!

Together, The Wagmor and RoverWorks hope to raise money, build awareness, save lives, and make a difference for homeless animals.

Participants will secure the opportunity to meet Rover Photographers Andrew Grant & Amanda Hedlund and bid on luxury gift basket silent auction items to benefit The Wagmor animal adoptions, facility expansion and a spay/neuter van to offer free services for low-income pet owners. Representatives from The Wagmor will be in attendance to share their organization’s needs and current pets available for adoption.

RoverWorks is a nationwide fundraising project that gives animal-lovers the opportunity to have their dog(s) photographed by renowned photographers Andrew Grant & Amanda Hedlund and be featured in the next edition of the best-selling book Rover, a 500-page coffee table book that features photographs of dogs from across the country.

Roverfirst gained national attention when Ellen DeGeneres featured the very first edition of Rover on her show in 2009. Since then, this unique program has generated donations of over $3 million by pet advocates wanting to have their dogs featured in Rover, bridged relationships between deserving rescues and generous donors and inspired countless people to welcome a shelter pet into their home.


Rover at The Wagmor - Valley Village will consist of a family-friendly K9 casting call.


Only a limited number of reservations available.

COST: $250– tickets are available at 

WHEN:Sunday, October 11 - 9 a.m. to 5 p.m. 

WHERE:The Wagmor - Valley Village Location
12508 Magnolia Blvd. Valley Village, CA 91607 

All dogs must remain on a leash during the event. 

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Drive-thru to introduce your four-legged family member to Andrew & Amanda, and share a compelling story, show off a trick or two, or just let that unique personality shine.

They will select 3 dogs from the casting call to be featured in the upcoming edition of Rover, that’s a $10,000 value for free! Participants will also receive a free copy of the Rover: Barkington Edition and a pet-themed gift bag full of goodies! 

If you’re unable to attend the event, you may still have your dog featured in Rover with a tax-deductible donation of $10,000 to The Wagmor. Custom cover options are also available. 

Please send us an email if you prefer to skip the event and book a photoshoot!

You can also sponsor a dog currently available for adoption at The Wagmor to be photographed and included in Rover for a $2,500 donation!! 

A silent auction for pet-themed luxury gift baskets will take place at the event and online. Items include: The Wagmor Luxury Pet Hotel & Spa Package, ED by Ellen Pet Collection Package, Stella & Chewy's Gourmet Dog Food & Treats, and more! 


After purchasing your ticket and registering your dog at, you will select a 5 minute time slot, have a quick photo taken for reference (this photo will NOT go into the book), meet the photographers and let your four-legged friend show them what they got!

Winners will be announced and contacted on October 12. They will be asked to coordinate a photoshoot for the following days after the event. 

If you wish to bypass the casting call event, yet have your dog photographed for the book by making a $10,000 donation, please contact

For those interested in giving a dog a forever home, there will be adoptable dogs in attendance for you to meet! For more information on RoverWorks, please visit If you would like to learn more about The Wagmor, please visit

Any photos taken at this Casting Call event will NOT appear in the book and for record keeping purposes only. 


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