An advocate for kids and crittersAmanda Hedlund is Director of Marketing and Operations at Rover Works. In her role, she is responsible for overseeing business operations, strategic initiatives, social media, PR & communications. Amanda handles day-to-day logistics of a national tour raising funds for pet rescues in over 20 cities while increasing Rover book sales and distribution. Amanda spearheads partnership efforts with pet rescues, philanthropists, retailers, media and key partners.
Prior to Rover Works, Amanda was responsible for developing strategic online content and media plans for Children’s Hospital Los Angeles. She led efforts for web development, search engine optimization (SEO), external communication, media relations and social media promotion. Amanda won several PR and design awards for external communication. Because of her artistic perspective, Amanda’s role expanded to an associate producer in 2010. In this role, she supported the creative and storyline functions for Imagine, an Emmy award-winning broadcast series and other various promotional videos for the hospital.
Amanda’s background includes over 15 years of marketing, media, sales and web experience. Before Children’s Hospital, she was the Sales, Marketing and Events Coordinator at 944 Magazine, a national Fashion, Entertainment and Lifestyle publication. As a college intern, proving she was an asset to the company by coordinating one of 944’s most successful events, Amanda was hired through perseverance to help launch the Los Angeles office.
Amanda holds a Bachelor of Arts in Interdisciplinary Studies: Business & Communication, and a minor Certificate of Mass Communication of the W.P. Carey School of Business & Walter Cronkite School of Journalism, Arizona State University.
It is through Amanda’s passion for serving others that inspires her philanthropic activities. She is was a member of the Step Up Women’s Network in Los Angeles, serving and mentoring underserved teenage girls. She coordinated and hosted fundraising events to raise money for Children’s Hospital Los Angeles and is an active volunteer with other children and animal-focused organizations.
View Amanda's fine art photography at AmandaHedlund.com